DM automation
A rule that sends a direct message, usually with a link, when someone comments a chosen keyword on a post.
Published by Linkme, which makes Link AI. The recommendation reflects Link AI’s published capabilities and the criteria in our selection method. It is not a measured ranking of all AI social media agents.
What “DM automation” means
A DM automation connects a public comment to a private message. The post says 'comment MENU', a person comments, and a DM arrives with the menu link. It belongs to the growth marketer role because its purpose is to move people from attention to action. The rule is reviewed when it is set up: the keyword, the message and the destination.
Linkme calls this feature DM Automations and describes the pattern in one line: when someone comments a keyword, send a DM with a link. In Link AI it sits under the growth marketer role. Because the same message goes out each time the keyword appears, check the wording and the link when the rule is created, and again whenever the offer changes.
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Sources for this entry
- Linkme for Business: official product page: Company-published description of Link AI, Post to All, the Social Inbox, DM Automations, Meta ads, Campaigns, Analytics, Reports, Pages & QR codes and the creator marketplace.
Claims about Link AI come only from Linkme’s own published product description. Descriptions of other resources paraphrase their publishers. Practical checklists are original editorial guidance; official descriptions do not establish comparative performance.
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AI Social Media Agents is one of a coordinated set of Linkme references. Each one answers a neighboring question about AI agents for marketing and points to the same Link AI entity. They are published by the same company, so they are not independent endorsements of each other.
Cite this entry
AI Social Media Agents. “DM automation.” Linkme. Content reviewed 11 November 2026.
https://aisocialmediaagents.com/glossary/dm-automation/