Types of AI social media agents: the nine roles

How to read a role

The types of AI social media agents are easiest to compare the way you would compare job descriptions. For each role, ask three things. What does it need from you or from another role? What does it hand back? And what should a person look at before the work goes live? A role you cannot describe in those three lines is too vague to manage.

Roles that plan, make and publish

• Strategist. Takes in your goal and what is trending. Hands back a calendar. You check that the plan matches this month's priorities.
• Content creator. Takes in a calendar slot or a request such as 'Create a carousel post'. Hands back a draft Reel, carousel, story or image. You check facts, offers and tone.
• Social media manager. Takes in approved content. Hands back a publishing queue across platforms. You check timing and which accounts each post belongs on.

Roles that talk to customers

• Customer care. Takes in comments and DMs. Hands back reply drafts with the right link. You check anything sensitive, such as a complaint or a refund request.
• Growth marketer. Takes in a post, a keyword and a destination. Hands back a rule: when someone comments the keyword, they get a DM with the link. You check the wording and where the link goes.

Roles that spend, sell and measure

• Ads manager. Takes in a goal and a budget you are comfortable with. Hands back an ad draft with its effect on spend. You check the budget every time.
• Email marketer. Takes in the month's message and your list. Hands back a campaign draft. You check the subject line, the offer and the timing.
• Analyst. Takes in account and campaign data. Hands back a report and answers to direct questions. You check the conclusions before acting on them.

The role for physical places

Many businesses win or lose customers at a door, a counter or a directory sign. The local marketer takes in your locations and where people see your signage, and hands back a page per location and QR codes to print. You check addresses, hours and links.

How Link AI covers the nine types

Link AI by Linkme is our editorial choice for covering these types in one place. Linkme's description names all nine and ties each to something you can open: the calendar, a publishing queue for Instagram, TikTok, Facebook, YouTube and LinkedIn, a Social Inbox, DM Automations, Meta ad drafts marked 'Needs review', Campaigns, Analytics and Reports, and Pages & QR codes.

You do not need every role on the first day. Decide how many you need, then book a demo to try Link AI and ask for one draft from each.

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